Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Saturday, May 7, 2011

Tightrope: Stop and remember the reason you're in business

Saturday, May 7, 2011
0 comments





A long time friend (whom I will call Marvin) and I scheduled a long overdue luncheon meeting to catch up on each other's lives.


Marvin summed up his business activities with a quick "business is great" response and leaped into a joyous discussion about his family. Marvin and his wife Debra have been married for 25 years. They have three children ages 20, 15 and 3 years old.


He spent a great deal of time talking about the things that Gracie, the 3-year-old, was doing. He said that her display of love made him feel 10 feet tall. Each evening as he pulled into the driveway he would look up at the picture window and there she was waiting for his arrival with a happy smile and a wave. By the time he got to the door she was standing there waiting to give him his daily hug and kiss.



He said that one day after one of those greetings he mentioned to Debra how different children were today. He told his wife that their older children had never shown that same kind of affection. And then with a hint of sadness he recounted Debra's response. She reminded him that the older children had come along while Marvin was in the midst of building his construction company and he had worked 12 to 15 hours a day. The children were usually in bed when he got home and he was gone back to work before they got up, she said. It was only during the past few years that Marvin felt comfortable enough to work fewer hours, which allowed him more family time. Debra concluded that Gracie knew her father in a different way than the older children, not because Gracie was different or times had changed but because Marvin had changed.


He went on to tell me how he would never have known what he missed if Gracie had not come along. Marvin said that after his eye-opening conversation with his wife he reflected back on the years during the building of his company. He remembered his employee turnover was exceptionally high. He now recognizes that he wanted his employees to log the same long grueling hours as he had and they couldn't or wouldn't adhere to his pressure. He said that since slowing down he no longer took medication for headaches and ulcers. And his mood was more pleasant and he was enjoying life more.


Talking to Marvin made me think of my dad. My father worked three jobs to care for his family and without fail he always made a point to be home for the family dinner. And he kept Saturday afternoon and Sunday morning available for his family. My guess is that my father had to make sacrifices somewhere along the way. Maybe he let a few dollars pass him by in order to spend time with us.


It is very easy to get caught up in the daily realm of business and let other important issues go. The only way to avoid this situation is to keep in mind the reason for building a business or going to the job in the first place. Usually the reason is simply to provide for the ones you love. Could this be the reason that many business people keep a photo of the family on their desk? Could it be a reminder of what their real goals and aspirations are?


I am grateful for the Marvins in the world who serve as a reminder for us to stop and reassess how and why we do what we do. With that said I think I'll stop right here and take in some quality time with my family. I've been promising to take an interest in my daughter's flower garden, and this is a good time to help her do some planting.


Happy spring.


Gladys Edmunds' Entrepreneurial Tightrope column appears Wednesdays. Click here for an index of her columns. As a single, teen-age mom, Gladys made money doing laundry, cooking dinners for taxi drivers and selling fire extinguishers and Bibles door-to-door. Today, Edmunds is founder of Edmunds Travel Consultants in Pittsburgh and author of There's No Business Like Your Own Business, a six-step guide to success published by Viking. Her website is www.gladysedmunds.com. You can e-mail her at gladys@gladysedmunds.com.





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Ways your small business can help with the Gulf Coast oil disaster

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A:  If there is one thing I have learned about small-business people over the years, it is that they are a committed, idealistic, passionate group, so I am not surprised that there is a desire out there to help. And while the effect of the oil spill on the environment alone is heart-wrenching enough, the devastating effect on our small-business brethren along the Gulf Coast makes it that much more traumatic.


There are plenty of ways you or your small business can help:


Volunteer:  Whether it is giving staff time off to head to the Gulf or going down there yourself, giving time and effort can make a significant difference, but note this word of caution: Don?t just head to the Gulf Coast without a plan or program in place; there is apparently a plethora of people with the same idea.


So start by contacting the right agency. Check out these state volunteer websites:



Volunteer Louisiana, 800-755-5175 —Also here


Mississippi Commission for Volunteer ServiceAlso here


Volunteer Florida


211 Connects Alabama, 866-869-4921 —Also here


Tristate Bird Rescue & Research is also coordinating volunteer efforts, as is the National Audubon Society, which is organizing volunteers for wildlife rescue and beach clean-up.


The government has a volunteer hotline at 866-448-5816, and BP has a community support team hotline at 866-448-5816.


Buy some Dawn detergent:  Dishwashing detergent is used to clean mucky oil off birds and other animals, and if you purchase a bottle of Dawn, $1 will go toward the Marine Mammal Center and the International Bird Rescue Research Center. Note that this donation is not automatic. You trigger it by registering online here.


Put your business to work:  I have run across two sorts of businesses that can help immediately. The first is boating businesses. BP has created a "Vessels of Opportunity" program, using local boats for:


• Clean-up activities.
• Transporting supplies.
• Performing wildlife rescue.
• Towing and deploying booms.


For more information, call 281-366-5511, or go to this website.


In addition, if you own a salon or pet-grooming business, you know that hair is a great absorbent of oils. You can donate your business? cut hair to the group Matter of Trust, which collects hair and uses it to create ?hair booms,? which are then used to help clean up after oil spills: 415-242-6041.


(Note: BP recently indicated that it would not be using these hair booms because more industrial absorbents may be more effective, but Matters of Trust continues to collect hair, believing that the sheer size of the spill will necessitate its use.)


Donate: The International Bird Rescue Research Center allows you to adopt a bird or make a donation. If your business would like to donate to the Audubon Society, go to this site. Other donation options include: The National Wildlife Federation, Alabama Coastal Foundation and Save our Seabirds.


Reduce your carbon footprint:  Thinking long term, another way to help is to reduce the carbon footprint of your small business and thereby make the country less dependent on fossil fuels. Carbonfund.org has a calculator here to help you analyze your company?s carbon footprint. It then helps you offset it in a variety of ways, here.


Use Twitter:  For current news on volunteer and relief efforts in the Gulf, there are several Twitter feeds/lists you can subscribe to:


Crisis Camp's list
Crisis Mappers' list
#oilspill
• EPA Administrator Lisa Jackson
BP America


Speak up:  If you are passionate about some aspect of this issue, and most of us are, let your voice be heard. Contact your congressman of senator. Write a local op-ed piece. Organize a donation drop. Use your entrepreneurial skills in a new way.


Today's tip: Hair can be an amazing absorbent of oil. You can watch a video of just how amazing here.


Ask an Expert appears Mondays. You can e-mail Steve Strauss at: sstrauss@mrallbiz.com.And you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —www.mrallbiz.com.





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Now's the time to start a little small business 'spring cleaning'

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A:  Let me take you one better. The weather is improving. People are beginning to feel better about things and get out more. So I say that spring cleaning should be but one step in a bigger plan — it is time to get your business ready for summer. Winter blahs be gone!


Here's how:


Spring cleaning: Spring cleaning can take two forms. There is the traditional spring cleaning. Give the shop or office a once over. Get rid of the clutter, clean out the storage room, and get into the nooks and crannies. Most of us have some old files hanging around that can be moved or tossed. And what about some new paint, or blinds, or even some new furniture?


You, your staff, and your customers will like and notice the difference.



But don't stop there. Consider some spring e-cleaning. Clean out your computer in-box. Delete unused, old e-files. Back up your system or sign up for a monthly backup service if you do not have one. Update necessary software.


I am not suggesting spring cleaning for tidiness sake alone (though my wife would say that is a fine enough reason) but rather, as a smart business practice. The ugly secret of owning a business is that it can become repetitive and stale. Cleaning things out – both literally and metaphorically – can shake things up for the better and create new thoughts and new avenues.


Spruce up your website:  If there is a © 2008 at the bottom of your website, it is time for a little updating, wouldn't you say? We are deep in the Web 2.0 era, meaning, your site needs to have some interactive tools if you want to be taken seriously – a blog, some video, a poll, something. If your site still looks like it looked in 2002, you are missing a significant opportunity to impress people and get some new business.


Check out Craigslist. There are plenty of highly-qualified twenty-somethings with skills who can freshen up your site at very affordable prices.


Planning ahead:  This is also a good time to get ahead of the game a bit. Make a list of projects you would like to get done in the next six months or before the end of the year. Prioritize them. Write them down. List them on the white board. I read that President Obama's political strategy is to "have a long-term strategy and goal in mind, and then work backwards from there." (And say what you will, but anyone who gets elected president knows a thing or two about politics.) That sounds like a pretty good business strategy too.


Planning ahead can also involve planning for some fun this summer. Build in some time off. And while you are at it, consider some fun things you could do with your employees, or some ways to give them a little extra time off during the warmer months.


Try something new:  For many businesses, summer is a slower season. As such, it is a perfect time to try out new ideas that you don't have time for during busier times. For instance, what about making a commitment to experiment with social networking a few hours a week for a few months? Set up a Twitter account and begin to tweet, or create a Facebook fan page.


Or maybe all you need is an iPad, you know, too see how it might fit in to your business, right?


Today's tip:  Are you in retail? If so, then you should pick up a copy of a great new book: The Retail Doctor's Guide to Growing Your Business. In this book, Bob Phibbs, the "Retail Doctor," helps you with any issue your retail business may have – from marketing more effectively, to mark-ups and price points, increasing profit and much more. Steve says check it out!


Ask an Expert appears Mondays. You can e-mail Steve Strauss at: sstrauss@mrallbiz.com.And you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —www.mrallbiz.com.





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Thursday, May 5, 2011

Tightrope: Stop and remember the reason you're in business

Thursday, May 5, 2011
0 comments





A long time friend (whom I will call Marvin) and I scheduled a long overdue luncheon meeting to catch up on each other's lives.


Marvin summed up his business activities with a quick "business is great" response and leaped into a joyous discussion about his family. Marvin and his wife Debra have been married for 25 years. They have three children ages 20, 15 and 3 years old.


He spent a great deal of time talking about the things that Gracie, the 3-year-old, was doing. He said that her display of love made him feel 10 feet tall. Each evening as he pulled into the driveway he would look up at the picture window and there she was waiting for his arrival with a happy smile and a wave. By the time he got to the door she was standing there waiting to give him his daily hug and kiss.



He said that one day after one of those greetings he mentioned to Debra how different children were today. He told his wife that their older children had never shown that same kind of affection. And then with a hint of sadness he recounted Debra's response. She reminded him that the older children had come along while Marvin was in the midst of building his construction company and he had worked 12 to 15 hours a day. The children were usually in bed when he got home and he was gone back to work before they got up, she said. It was only during the past few years that Marvin felt comfortable enough to work fewer hours, which allowed him more family time. Debra concluded that Gracie knew her father in a different way than the older children, not because Gracie was different or times had changed but because Marvin had changed.


He went on to tell me how he would never have known what he missed if Gracie had not come along. Marvin said that after his eye-opening conversation with his wife he reflected back on the years during the building of his company. He remembered his employee turnover was exceptionally high. He now recognizes that he wanted his employees to log the same long grueling hours as he had and they couldn't or wouldn't adhere to his pressure. He said that since slowing down he no longer took medication for headaches and ulcers. And his mood was more pleasant and he was enjoying life more.


Talking to Marvin made me think of my dad. My father worked three jobs to care for his family and without fail he always made a point to be home for the family dinner. And he kept Saturday afternoon and Sunday morning available for his family. My guess is that my father had to make sacrifices somewhere along the way. Maybe he let a few dollars pass him by in order to spend time with us.


It is very easy to get caught up in the daily realm of business and let other important issues go. The only way to avoid this situation is to keep in mind the reason for building a business or going to the job in the first place. Usually the reason is simply to provide for the ones you love. Could this be the reason that many business people keep a photo of the family on their desk? Could it be a reminder of what their real goals and aspirations are?


I am grateful for the Marvins in the world who serve as a reminder for us to stop and reassess how and why we do what we do. With that said I think I'll stop right here and take in some quality time with my family. I've been promising to take an interest in my daughter's flower garden, and this is a good time to help her do some planting.


Happy spring.


Gladys Edmunds' Entrepreneurial Tightrope column appears Wednesdays. Click here for an index of her columns. As a single, teen-age mom, Gladys made money doing laundry, cooking dinners for taxi drivers and selling fire extinguishers and Bibles door-to-door. Today, Edmunds is founder of Edmunds Travel Consultants in Pittsburgh and author of There's No Business Like Your Own Business, a six-step guide to success published by Viking. Her website is www.gladysedmunds.com. You can e-mail her at gladys@gladysedmunds.com.





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Now's the time to start a little small business 'spring cleaning'

0 comments


A:  Let me take you one better. The weather is improving. People are beginning to feel better about things and get out more. So I say that spring cleaning should be but one step in a bigger plan — it is time to get your business ready for summer. Winter blahs be gone!


Here's how:


Spring cleaning: Spring cleaning can take two forms. There is the traditional spring cleaning. Give the shop or office a once over. Get rid of the clutter, clean out the storage room, and get into the nooks and crannies. Most of us have some old files hanging around that can be moved or tossed. And what about some new paint, or blinds, or even some new furniture?


You, your staff, and your customers will like and notice the difference.



But don't stop there. Consider some spring e-cleaning. Clean out your computer in-box. Delete unused, old e-files. Back up your system or sign up for a monthly backup service if you do not have one. Update necessary software.


I am not suggesting spring cleaning for tidiness sake alone (though my wife would say that is a fine enough reason) but rather, as a smart business practice. The ugly secret of owning a business is that it can become repetitive and stale. Cleaning things out – both literally and metaphorically – can shake things up for the better and create new thoughts and new avenues.


Spruce up your website:  If there is a © 2008 at the bottom of your website, it is time for a little updating, wouldn't you say? We are deep in the Web 2.0 era, meaning, your site needs to have some interactive tools if you want to be taken seriously – a blog, some video, a poll, something. If your site still looks like it looked in 2002, you are missing a significant opportunity to impress people and get some new business.


Check out Craigslist. There are plenty of highly-qualified twenty-somethings with skills who can freshen up your site at very affordable prices.


Planning ahead:  This is also a good time to get ahead of the game a bit. Make a list of projects you would like to get done in the next six months or before the end of the year. Prioritize them. Write them down. List them on the white board. I read that President Obama's political strategy is to "have a long-term strategy and goal in mind, and then work backwards from there." (And say what you will, but anyone who gets elected president knows a thing or two about politics.) That sounds like a pretty good business strategy too.


Planning ahead can also involve planning for some fun this summer. Build in some time off. And while you are at it, consider some fun things you could do with your employees, or some ways to give them a little extra time off during the warmer months.


Try something new:  For many businesses, summer is a slower season. As such, it is a perfect time to try out new ideas that you don't have time for during busier times. For instance, what about making a commitment to experiment with social networking a few hours a week for a few months? Set up a Twitter account and begin to tweet, or create a Facebook fan page.


Or maybe all you need is an iPad, you know, too see how it might fit in to your business, right?


Today's tip:  Are you in retail? If so, then you should pick up a copy of a great new book: The Retail Doctor's Guide to Growing Your Business. In this book, Bob Phibbs, the "Retail Doctor," helps you with any issue your retail business may have – from marketing more effectively, to mark-ups and price points, increasing profit and much more. Steve says check it out!


Ask an Expert appears Mondays. You can e-mail Steve Strauss at: sstrauss@mrallbiz.com.And you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —www.mrallbiz.com.





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Wednesday, May 4, 2011

Ask an Expert: Do us a favor and avoid the hard sell, it's bad for business

Wednesday, May 4, 2011
0 comments


A: I couldn't agree with you more. We have all come across the hard sell business and salesman. Sometimes it works and sometimes it does not, and often it completely backfires. Case in point: For Mother's Day my daughters and I went shopping in a tea store in a nearby mall. Rather than entering the Zen-like atmosphere one would expect, it was if we entered Glengarry Glen Ross.


You recall that great film from the 90s, don't you? Originally a David Mamet play, the movie depicts a couple of days in the lives of some real estate salesmen. The corporate office sends in Alec Baldwin (definitely in his pre-Jack Donaghy days) and he has a peculiar motivational technique: He announces that everyone except the top two salesmen will be fired in the next week. Not surprisingly, the salesmen resort to heavy-handed, dishonest, and hard-sell tactics to get sales and save their jobs.


Well, that is what my daughter and I seemingly walked into in the tea shop. It was the boiler room of Earl Grey! No, that sampler is not good enough, the $100 one is what you want! That tea you just chose will "spoil" in 10 days if you don't buy this $40 tin to put it in! It was a strange experience, and yes, we left without purchasing a thing. But plenty of others remained.


It's actually easy to see why a manager would push hard-sell tactics on his or her minions: It's easy and can get short-term results. Fear is a mighty motivator and instilling it in one's sales staff can ensure that sales will get done.



But in actuality it is a very shortsighted strategy. Consider all of the downsides to the hard sell:


Poorer quality sales:  When you force someone into buying something they may not really want, what you are really doing is setting the business up for failure. What often happens is that later, when the pressure is off and customers consider the interaction and the products they purchased, they decide that they do not really want or like the product. They will return it or even cancel their credit card authorization. What the company is left with then is a faux-sale and a disgruntled customer.


Disgruntled customers:  Indeed, this is potentially an even worse problem. Customers who get products or services crammed down their throat don't usually stay customers for long. Feeling used and abused, they rightfully take their money elsewhere.


Unhappy employees:  The parade of bad outcomes keeps on coming. Aside from fake sales and unhappy customers, forcing the hard sell strategy on your staff often leads to low morale and high turnover.


People will only work in a high-pressure sales environment for a few reasons:


• They really need the job
• They like the money
• They thrive under pressure


Most people however, when forced to sell something they do not believe in, or sell something to people who are only marginally interested, will look for a new job that is not so morally compromising.


Bad morale:  Between the high turnover rate, and selling stuff in questionable ways, the overall staff mood at the hard-sell workplace is typically very poor. Employees in such places don't believe in the company or the product and they often conspire against management, whom they perceive to be the enemy. This all in turn creates:


A bad brand: It is hard to create a positive brand and stellar reputation when your employees don't like you and your customers resent you.


So please, do us all a favor and avoid the hard sell.


Today's Tip:  Here's a nice offer: Capital One just announced the launch of Venture for Business, a premium rewards credit card offering small business owners double miles on every purchase. You get 5,000 miles for signing up and these double miles can be redeemed for travel (air fare, hotel room, rental car, etc.) cash back, gift cards, merchandise or charitable donations.


Ask an Expert appears Mondays. You can e-mail Steve Strauss at: sstrauss@mrallbiz.com.And you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —www.mrallbiz.com.





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Ways your small business can help with the Gulf Coast oil disaster

0 comments


A:  If there is one thing I have learned about small-business people over the years, it is that they are a committed, idealistic, passionate group, so I am not surprised that there is a desire out there to help. And while the effect of the oil spill on the environment alone is heart-wrenching enough, the devastating effect on our small-business brethren along the Gulf Coast makes it that much more traumatic.


There are plenty of ways you or your small business can help:


Volunteer:  Whether it is giving staff time off to head to the Gulf or going down there yourself, giving time and effort can make a significant difference, but note this word of caution: Don?t just head to the Gulf Coast without a plan or program in place; there is apparently a plethora of people with the same idea.


So start by contacting the right agency. Check out these state volunteer websites:



Volunteer Louisiana, 800-755-5175 —Also here


Mississippi Commission for Volunteer ServiceAlso here


Volunteer Florida


211 Connects Alabama, 866-869-4921 —Also here


Tristate Bird Rescue & Research is also coordinating volunteer efforts, as is the National Audubon Society, which is organizing volunteers for wildlife rescue and beach clean-up.


The government has a volunteer hotline at 866-448-5816, and BP has a community support team hotline at 866-448-5816.


Buy some Dawn detergent:  Dishwashing detergent is used to clean mucky oil off birds and other animals, and if you purchase a bottle of Dawn, $1 will go toward the Marine Mammal Center and the International Bird Rescue Research Center. Note that this donation is not automatic. You trigger it by registering online here.


Put your business to work:  I have run across two sorts of businesses that can help immediately. The first is boating businesses. BP has created a "Vessels of Opportunity" program, using local boats for:


• Clean-up activities.
• Transporting supplies.
• Performing wildlife rescue.
• Towing and deploying booms.


For more information, call 281-366-5511, or go to this website.


In addition, if you own a salon or pet-grooming business, you know that hair is a great absorbent of oils. You can donate your business? cut hair to the group Matter of Trust, which collects hair and uses it to create ?hair booms,? which are then used to help clean up after oil spills: 415-242-6041.


(Note: BP recently indicated that it would not be using these hair booms because more industrial absorbents may be more effective, but Matters of Trust continues to collect hair, believing that the sheer size of the spill will necessitate its use.)


Donate: The International Bird Rescue Research Center allows you to adopt a bird or make a donation. If your business would like to donate to the Audubon Society, go to this site. Other donation options include: The National Wildlife Federation, Alabama Coastal Foundation and Save our Seabirds.


Reduce your carbon footprint:  Thinking long term, another way to help is to reduce the carbon footprint of your small business and thereby make the country less dependent on fossil fuels. Carbonfund.org has a calculator here to help you analyze your company?s carbon footprint. It then helps you offset it in a variety of ways, here.


Use Twitter:  For current news on volunteer and relief efforts in the Gulf, there are several Twitter feeds/lists you can subscribe to:


Crisis Camp's list
Crisis Mappers' list
#oilspill
• EPA Administrator Lisa Jackson
BP America


Speak up:  If you are passionate about some aspect of this issue, and most of us are, let your voice be heard. Contact your congressman of senator. Write a local op-ed piece. Organize a donation drop. Use your entrepreneurial skills in a new way.


Today's tip: Hair can be an amazing absorbent of oil. You can watch a video of just how amazing here.


Ask an Expert appears Mondays. You can e-mail Steve Strauss at: sstrauss@mrallbiz.com.And you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —www.mrallbiz.com.





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